KKR Leads in Alternative Asset Management Rankings

Greetings, Term Sheeters. This is finance reporter Luisa Beltran, subbing for Allie.
Three prominent firms in the private equity (PE) domain—Blackstone, KKR, and Apollo Global Management—have secured their places in this year’s Fortune 500. Initially rooted in private equity, these firms have diversified their portfolios to become leading alternative asset managers.
Evolution from Private Equity to Alternative Asset Management
While Blackstone, KKR, and Apollo may be first and foremost associated with private equity, their current business models encompass a wider array of investment strategies. Notably, both market conditions and regulatory changes have significantly impacted the traditional PE landscape, resulting in a shift towards alternative assets, including real estate, credit, and infrastructure.
Current Challenges in Private Equity
The backdrop for these firms has not been favorable recently. Despite certain tariffs being temporarily on hold, many mergers and acquisitions (M&A) are stymied due to uncertainty in the market. The IPO market, which has struggled since 2021, appears to be experiencing signs of life but remains fragile. As stated by PitchBook, the volume of private equity exits plunged by 44% year-over-year in Q1, with only 323 transactions achieving a combined value of approximately $73.79 billion.
Impact on Fundraising and Returns
This trend has adversely affected PE firms’ ability to return capital to their investors; however, Apollo has distinguished itself by returning nearly $2 billion to fund investors between April and May of this year, as reported by the Wall Street Journal. Conversely, the fundraising environment remains harsh, as evidenced by a 35% decline in global private equity fundraising, which totaled $116 billion for Q1 2024 compared to the same period in 2023.
- Notable exceptions in fundraising include Thoma Bravo, which recently reported the successful raising of over $34.4 billion across three funds, including an impressive $24.3 billion for its flagship XVI fund.
Asset Management Performance in the Fortune 500
KKR surged ahead of its peers in the Fortune 500 rankings, achieving the highest position among the three firms, even though its total assets under management (AUM) of $664 billion as of March 31 lagged behind those of its competitors. Under the leadership of Co-CEOs Joseph Bae and Scott Nuttall, KKR recorded roughly $30 billion in gross revenue for 2024, positioning it at 145th in the Fortune 500.
Comparative Metrics of Major Firms
Apollo Global Management, led by Marc Rowan, reported AUM of approximately $785 billion as of Q1, translating into gross revenue of $26.2 billion for 2024, ranking it 163rd. Blackstone, with an impressive $1.2 trillion in assets under management and $13.2 billion in gross revenue, placed 321st on the list.
The stark revenue disparities among these firms may partially stem from their diversified strategies. While KKR continues to focus on private equity, it has also expanded aggressively into other asset classes including credit and infrastructure investments.
Market Capitalization Trends
This fiscal year has presented challenges even for the most established alternative asset managers. As of recent metrics, Blackstone’s shares fell nearly 30% from its peak of $200.96 in November, while KKR and Apollo saw declines of around 29% and 31%, respectively, from their respective highs earlier in the year. Such fluctuations are indicative of the volatile nature of the asset management landscape, particularly during periods of economic uncertainty.
The Future of Alternative Asset Management
Looking ahead, the performance of alternative asset managers will depend significantly on their agility in navigating economic challenges and adapting to shifting market dynamics. The return of M&A activity and improvements in IPO confidence could provide a much-needed boon not just to private equity, but to the alternative asset space at large.
As the industry evolves, firms that successfully diversify their portfolios will likely emerge as leaders in the alternative asset management sector.
See you tomorrow,
Luisa Beltran
X: @LuisaRBeltran
Email: luisa.beltran@fortune.com
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